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In this way, BMW might be able to save money by streamlining production, but unless a customer actually orders heated seats in a car, they'll just be sitting around until they're paid for, via a subscription or otherwise.
it is naive to believe that a manufacturer installs inactive hardware in a new car for free, and they only charge customers who opt to activate said hardware.
I'm still failing to see why this is an issue
I don't think anyone's arguing that recurring charges for features like heated seats is a good idea. An annual charge for an acceleration option such as the Mercedes example is wrong without question; the feature should either be paid and delivered, or not.However, having a feature enabled for a one-time fee, and therefore achieving the exact same end result as having the vehicle conventionally equipped with said feature, is fine.